New addition of the "Sell Through Rating" -

New addition of the "Sell Through Rating"

By 🤤 @DashingAnswer69, 05/28/2024 4:39 pm

Can anyone explain why the sell through rating was just added? Doesn't seem fair to provide zero foresight to the userbase regarding this update. It retroactively punishes those who already had a low sold listing to posted sting ratio by suspending payouts for 180 days. I just don't understand why it would matter except for maybe that it can be time consuming for staff to approve reservations for them to not sell.

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Answer from 🥷🏻 @ColorfulRod45 (05/28/2024 10:33 pm)

Hey @DashingAnswer69,

Thanks for creating this thread -

First of all - we want sellers to get paid, only sellers who consistently make money will return to the platform and sell more, most users who have this issues have comparatively little transaction volumes - but are very important to the platform in terms of future growth, so absolutely no incentive in not paying out the earnings.

Second - we have been showing the metric of Sold and Unsold Listings for this purpose for months, but a new quality update that we are rolling out is now taking action on the actual sell through rate as it has become an increasing problem with the large amount of new sellers we are seeing.

We absolutely have always encouraged sellers to thoroughly evaluate whether a listing will likely sell or not -

Not only do we pay for most reviews of lower medal tier sellers, more importantly every listing that is uploaded and doesn't sell potentially means a revenue loss for a venue which is the most negative thing a platform like ours could create in the marketplace.

The purpose of people listing appointments is to provide liquidity on the supply side - this is great if this means that a customer who wants to buy a listing then can - obviously not every listing will sell which our metrics take into account and the power sellers show that they are absolutely over achievable.

If a user only sells less than every forth listing that user creates real harm for restaurants and appointmenttrader and gives a bad name to the overall very eager sellers that put people into seats.

Since this mostly affects new sellers with low listing volumes this is an easy to correct issue and will drive sellers to more accurately think about which listings make sense to upload.

As soon as the rate tips over 25% payouts are enabled again.

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By 🏃 @FamousRun55 (05/31/2024 11:17 pm)

How does creating penalties for unsold listings make sellers want to continue to post inventory? If I'm a new seller, with low sales, but a bunch of inventory why should I even list if listing is only going to tank my sell through rate?

I can understand wanting to protect restaurants from tons of unfilled reservations, but the whole model seems flawed from a seller perspective. At the very least new listings shouldn't be factored into sell through until after the date of the actual reservation.

If a listing goes live, it's factored into sell through, but if we remove the listing is it still factored into sell through rate as an unfulfilled? @ColorfulRod45

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By 👻 @EgalitarianBurn18 (05/28/2024 10:49 pm)

@ColorfulRod45 wonderful update!

How is the platform going to stop those seller from buying their own reservations using unaffiliated accounts? We see this happening over and over when some user has the penalty medal.

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By 🥷🏻 @ColorfulRod45 (05/28/2024 10:56 pm)

If and when we catch users doing this, they are being banned permanently from the platform.

If you know of users doing this - please do report them, we will pay a reward for each user who has been brought to our attention and has been found to have done this.

The goal of these metrics is to create a market place that is efficient and provides availability - there will always be the few bad people trying to cheat the system, but in the longrun that usually does not prove to be a successful strategy.

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By 🤣 @ArtisticArch12 (05/29/2024 5:04 am)

Well since I had several potentially great listings that I recently had to archive after being uploaded when my Resy account got exposed by a recent bidder that’s a hard hit to come back from as a new seller since I had already uploaded them before I was aware of this new thing and have been trying to recover what I lost there. And I always cancel within the cancellation policy window which allows the restaurant to fill the spot in a reasonable window that THEY have set in order not to do as you just suggested by missing the opportunity for revenue.

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By 🤣 @ArtisticArch12 (05/29/2024 8:46 pm)

Who cares if they buy their own reservation because the app still gets their cut? Some of us can no longer book those trendy little hotspots already trending on this app But now we’re being penalized when we try different alternatives or try to grow smaller areas that might not be successful on the first try. I live in a tourist hotspot that’s about to be flooded with New Yorkers over the next four months but I’ll be damned if I upload another reservation. I’ll just keep booking all of them and keep them.

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By 👻 @FetchingWatch40 (07/03/2024 10:57 pm)

Lol never heard of a company that penalized you for not selling.

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Answer from 🤣 @ArtisticArch12 (05/28/2024 8:45 pm)

Best Answer I noticed that also today. Which is funny since they’re getting paid 30% anyway for basically just data entry to add the reservation in hopes that it sells. But you’re right, it’s a little discouraging.

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By 🤣 @ArtisticArch12 (05/28/2024 9:15 pm)

And the payouts are just suspended indefinitely until you achieve 25% rating or what? Like when does the 180 days penalty begin? There’s a lot that isn’t really clear with that. And if that’s how this is gonna go I might as well just cancel every reservation I have from now through October 🤷‍♀️

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By 👻 @AuthoritativeWay35 (06/29/2024 7:34 pm)

@ArtisticArch12 What do you mean your resy account got exposed by a bidder? Did it get banned?

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New addition of the "Sell Through Rating"